You are the Company.
Since this is Winnipeg’s other famous season, construction, I spend a lot more time in the vehicle on my way to meetings. And because traffic is slow everywhere, I tend to notice good and bad driving.
And when you drive the company car, and it can be a government vehicle or private company, you are really easy to spot when your driving is bad or even dangerous.
Too many trades vehicles and government vehicles would not pass the basic road test. I am surprised, and grateful, that I have not seen any accidents. There is evidence of accidents when I see a number of these same vehicles with dents and other damage in the front of the vehicles.
I am not going to highlight driving improvements. I want to expose what a poor spokesperson you are for your organization when you drive like an idiot and put other people’s lives in danger.
Plain and simple I do not have respect for your organization. I checked the websites of a few trades vehicles and they all talk about their high level of customer caring and quality customer service. If you cannot even obey the rules of the road and drive to conditions I do not want you doing any work in my home. I don’t trust you.
Leaders in these organizations should take note. This is an easy fix. People have to provide a driver abstract when they use a company vehicle. The organization MUST reinforce that you need to be the best driver’s on the road. If you have to hurry and speed then the employees need to advise their leadership that scheduling must account for delays in transit time.
The sum total of these types of minor improvements will make your advertising more successful because people will believe what is stated because they see it in action. Otherwise you are wasting ad dollars. And hurting your bottom line.
Here is an example of a company that attends to the details. We get Green Drop to help control the weeds and keep our grass in good shape. They also spray the stones between the houses to keep the weeds away. The young lad who came the other day was just finishing when I asked him to spray a small spot at the edge of our deck. I noticed how he walked around the edge of the yard so that he wasn’t leaving big boot footprints across my lawn. I did not ask him to do it. I even tried to tempt him as I cut across and he stayed on his course. He very carefully sprayed and then essentially retraced his steps. Perfect. And he drove away safely, too.
Here are a few examples of how to improve your company image:
- Make certain your employees know they are in the public fish bowl. Your actions and inaction can be easily identified when you wear a uniform or drive a company vehicle. Don’t be noticed for bad driving. Be considerate and set a great example. Be a real leader in civic respect.
- Make certain that you don’t finish that cigarette just before you enter a customer’s home. Us non-smokers can smell it a mile away. I am not judging you as a smoker. I am asking you to respect mu home. When you are smoking while driving please refrain from flicking your butts out the window. It is my City as well and I am proud of it. Especially when it is clean.
- When you are in a store or restaurant people can see your uniform. Be polite and considerate and other customers will remember. If you are rude or obnoxious other customers will tell their networks what type of inconsiderate dolt your company hires. The way you navigate and park in a crowded lot will also impact people’s perceptions about your organization.
Government vehicles should be held to an even higher standard as it is our tax dollars at work. Far too many government vehicles, from municipal to provincial and federal are driven by lousy drivers. Why would you want to reinforce stereotypes about government employees not caring about anything but their pay cheque?
We remember the few and apply to all. While this is unfair you and your organization are at fault for allowing the bad apples to spoil the whole bunch.
That which you permit you promote.
This coming week I will be calling some of those companies that have semis on the road. They state that you can call them about their driving and I will.I will tell them about poor driving. More importantly I will tell them about good driving.
Because reinforcing the right behaviour is as important as correcting bad behaviour.
And that is a great point to drive home.